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Why Newsletters Are Essential for News Publishers—and How Newsifier’s Feature Makes It Easy

October 7, 2024

Relying on third-party platforms like Facebook and Google is becoming riskier by the day. One small algorithm change can drastically reduce the traffic you're receiving from these sources.]

That’s why it's crucial to build a direct connection with your audience—and newsletters are one of the best ways to do it. Turning casual visitors into a loyal community that keeps coming back to your site and even boost Google Discover traffic.

However, setting up and managing newsletters has traditionally been a complicated, time-consuming process.

But not anymore


Setting up newsletters in minutes

Exporting email lists, creating new templates from scratch, and manually selecting content—it all takes time and effort that most news publishers simply don’t have. That’s why we built our newsletter solution that let you set up and market your newsletter in minutes.

So you can focus on what really matters—producing great content and engaging your readers.

Repeat newsletter traffic that can also boost Google Discover traffic

Publishers who send regular newsletters see consistent repeat traffic. In fact, Google often rewards this kind of engagement with increased visibility on platforms like Google Discover, leading to even more traffic. Articles that receive high user engagement tend to appear more frequently on Google Discover.

"By using the newsletter feature we’ve been able to maintain steady traffic even when social media trends fluctuate. Our newsletters drive consistent engagement, and we’ve seen a 30% increase in repeat visits through our automated email campaigns,"

A Newsletter Solution Without the Hassle

With Newsifier, you can set up and design your newsletter within minutes.

Seamlessly integrated with your CMS, Newsifier’s newsletter feature automatically syncs your subscriber list and pulls in the latest articles and images right from the CMS, so you don’t have to. You can set up multiple newsletters on different topics within minutes, and they’ll be sent out automatically—daily, weekly, or whenever you choose.

"We used to spend hours setting up and sending our newsletters every week. Now, it’s all automated. We’ve cut our management time by 70% and seen a 40% growth in our subscriber base,"

Boost Your Subscriber Growth with Strategic Sign-Up Forms

Growing a subscriber base can be one of the toughest challenges for publishers, especially when relying on outdated methods like pop-ups or forms buried in your site’s footer. Newsifier offers a smarter approach: embedding sign-up forms directly within your articles.

Research shows that readers are more likely to sign up when the form is integrated into the content they’re already reading. By placing sign-up forms strategically in your articles, you increase visibility and conversion rates—growing your subscriber list faster than ever.

"Since embedding sign-up forms in our articles, we’ve seen a 25% boost in newsletter sign-ups. The placement makes all the difference.""

Why Wait? Start Engaging Your Audience Today

Newsifier’s newsletter feature offers a comprehensive, easy-to-use solution that helps publishers grow their audience, increase traffic, and improve engagement—all without the technical headaches. Whether you’re looking to expand your subscriber base or automate your daily email blasts, we’ve got you covered. Read more in our help article.

Ready to see how our newsletter solution can help you reach your goals? Get in touch today and let’s start building your audience together.

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